Disney+ Hotstar to enhance ICC Men’s Cricket World Cup 2023 viewing with new features
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Disney+ Hotstar is set to enhance the mobile cricket-watching experience ahead of the ICC Men’s Cricket World Cup 2023. In collaboration with the International Cricket Council (ICC), the streaming platform is rolling out several upgrades to offer users an immersive and uninterrupted cricket viewing experience.
One notable feature is MaxView, a unique offering in the world of cricket streaming. This feature, developed in partnership with the ICC, allows users to stream cricket matches in vertical mode, a first in the industry. It aims to provide a user-friendly one-handed viewing experience, including features like a live feed tab, scorecard tab, and vertical ad formats.
New Features on Disney+ Hotstar
To address concerns about data consumption, Disney+ Hotstar has optimised its video delivery to ensure high-quality streaming with minimal data usage. This optimisation allows users to enjoy live cricket action without worrying about excessive data charges. Furthermore, the platform is introducing AI-based video clarity enhancements specifically designed for the World Cup. A new backend filter will improve video clarity on mobile devices, ensuring a smooth viewing experience even in hazy weather conditions.
It is also introducing an always-on cricket scorecard feature. It lets users stay updated on live cricketing action while browsing other content on the platform. Viewers can seamlessly switch to the live cricket game with a single tap. To deepen viewers’ understanding and enjoyment of the game, the platform is incorporating a live feed tab. This feature integrates contextual information such as player statistics and match updates, offering a comprehensive view of on-field action.
During the ICC Men’s Cricket World Cup, Disney+ Hotstar will introduce free badges to assist non-subscribers in discovering and enjoying a variety of free content, along with new tray formats. The ICC Men’s Cricket World Cup 2023, hosted in India, will feature ten teams competing for the coveted trophy. The tournament begins on October 5th and will be exclusively available on mobile devices through Disney+ Hotstar, in addition to live broadcasting on the Star Sports Network. Cricket enthusiasts can look forward to an enriched viewing experience with these new features in place.
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